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OUR MISSION
"To prevent skin cancer and to offer everyone with dermatological problems freedom in the sun"
Jan Willem van der Sterre
Founder UV-Fashions and JUJA
Read our story

Sun hats
Sun hatsExplore collection
Swim shirts
Swim shirtsExplore collection
Sunglasses
SunglassesExplore collection

Sun protective clothing from UV-Fashions

Welcome at UV-Fashions, World's largest online shop for sun protective clothing and accessories for adults, kids and babies. We offer a wide and deep range of UPF50+ UV protective clothing and swim wear together with other handy products that guard against harmful UV radiation. Whether you are looking for UV protective leisurewearUV swimwear or hats and caps with UV protection at UV-Fashions you will find the right sun protection for your needs! UV-Fashions highly values quality, which is why we added only the best renowned brands for UV clothing to our collection. An assortment of well-known brands such as Snapper RockCabana lifeCoolibarPlayshoesLässigO’NeillProlimitBabiators, or Rigon Headwear is completed by promising new brands such as Beach & BanditsMolo and Ki ET LA. Take a look at our water shoessun hatsswimsuits and sunglasses to discover the most beloved sun protective clothes and accessories that are available on the market for a fair price.

Why wear UV clothing?

  • It protects against sunburn, skin aging and skin cancer
  • With UPF 50+ it blocks 98% of all UV rays
  • Normal beach wear only has a UPF of 15
  • UV swim wear is breathable and water resistant.

Make it easy on yourself and order the highest quality and most fashionable sun protective clothing at our one-stop UV shop. Order today and receive quick delivery throughout the world. Have fun shopping sun protective clothing at UV-Fashions!

UV-Fashions introduces the Australian method

Jan Willem van der Sterre introduced the Australian method to the Netherlands 10 years ago. What is the Australian method? Australia is light years ahead of the Netherlands and Europe when it comes to safe and responsible sunbathing. In Australia, the sun shines often and intensely. In the Netherlands, a sun power of seven to eight is already considered 'high'. How different is it in Australia? There, sunshine strengths of fourteen or fifteen are regularly recorded. This high sun power is (logically) associated with a high UV content. This fact ensures that the number of people affected by melanoma (skin cancer) is also high. Of course, the combination of high sunlight and light skin also plays a role here. The 'Australian' is in many cases descended from the British, and often has a light skin that contains little pigment. Australians also use a sunbed relatively often and, thanks to the warm and sunny conditions, live much more outside than here in the Netherlands or Europe.

First put on UV clothing, then apply sunscreen

The high strength of the sun, the number of people with melanomas and their light skin have led to the development over the years of an "ideal way" to protect oneself against the sun and the harmful effects of UV rays: the Australian method. In short, the Australian method boils down to this: Make sure you cover as much of your body as possible with UV protective (swim) clothing. This can range from a UV sun hat to a UV glove and from a UV shirt to UV protective pants. It is not always doable to shield your entire body with UV clothing. In addition to wearing UV clothing, greasing the uncovered body parts (e.g., neck, hands, lower legs, feet) is a necessary complement. Grease the uncovered body parts at least every two hours with a sunscreen that offers at least SPF 30, but preferably use SPF 50. Summary: Wear UV-protected clothing, and apply sunscreen with the highest protection factor possible to the parts where you can't, at least every 2 hours.

Exposure to UVA is responsible for aging the skin, where UVB causes burning. Unlike many sunscreens, UV clothing protects against both UVA and UVB radiation. The optimal way to protect is to combine the best of both worlds. UV clothing is basic, smearing the uncovered body parts as a supplement. The KWF Cancer Fund, Skin Fund, the Dutch Dermatological Society, the Melanoma Foundation, Nivea, Eucerin and Vision all endorse this message. In this way we all communicate and advise one and the same point of view. When the skin burns at a young age, it increases the risk of developing skin cancer later in life. By wearing UV clothing and UV swimwear, you reduce the risk of you or your children coming into contact with this serious skin disease. Want to learn more about UV clothing and how it works? Check out our page What is UV Clothing?

[Update!] Protectstore.shop for rain wear and winter clothing

In addition to UV-Fashions, we have recently launched Protectstore! Protectstore is complementary to UV-Fashions in every way. At Protectstore you will find an extensive, specialist range of rainwear and winter clothing for children and adults. Ideal for the changeable and sometimes rainy climate, and if you like to go on winter sports. Besides clothing that will keep you dry and warm in the wettest or coldest conditions such as rain suits, rain pants, winter jackets or rain and winter boots, Protectstore also carries all kinds of winter and autumn accessories for girls, boys, babies, women and men. Examples include hats, gloves, umbrellas or shawls. A selection of the brands that Protectstore has included in its range:

UV-Fashions & Protectstore got you covered!

UV-Fashions offers a wide range of UV-protective clothing and accessories that protect children and adults from the harmful effects of UV radiation. UV-Fashions is always there for you, especially when the sun is shining. So, on the beach, in the sea, in the garden, on the golf course, by the pool, on a sunny terrace or during a summer festival. By launching Protectstore, we are able to protect our UV-Fashions customers all year round and in all weather conditions against sun and UV radiation, cold, snow, rain and wind. UV-Fashions & Protectstore got you covered!

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