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Our story, our mission

Jan Willem van der Sterre launched UV-Fashions after his father's skin cancer death. When his sister had a baby and couldn't find Stingray baby suits in the Netherlands, he sought to import them for the Benelux countries.

Jan Willem van der Sterre
Founder of UV-Fashions and JUJA


JUJA | UV-FashionsJUJA | UV-Fashions

Stay Safe in the sun with UV-Fashions & JUJA!

JUJA is the pioneering Dutch brand that creates top-notch and eco-friendly UV-protective swimwear made from recycled PET bottles. Their "recycled UV protective clothing" is specially designed to enable babies, boys, and girls aged 0 to 16 years to safely and responsibly enjoy the sun.

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Become a member of UV-Fashions! Together with more than 300,000 satisfied customers, we make the sun safer and the world more conscious!

Knowledge platform

The answers to your most important questions

Blog How to apply sunscreenBlog How to apply sunscreen


How often should you apply sunscreen?

Blog UV protection how does it work?Blog UV protection how does it work?

UV coating
How does UV protection work?

Blog Sunburn - What to do?Blog Sunburn - What to do?

Help! What now?

Blog What is uv radiation?Blog What is uv radiation?

UV radiation
What is UV radation?

UV-Fashions introduces the Australian method

Jan Willem van der Sterre introduced the Australian method to the Netherlands 10 years ago. What is the Australian method? Australia is light years ahead of the Netherlands and Europe when it comes to safe and responsible sunbathing. In Australia, the sun shines often and intensely. In the Netherlands, a sun power of seven to eight is already considered 'high'. How different is it in Australia? There, sunshine strengths of fourteen or fifteen are regularly recorded. This high sun power is (logically) associated with a high UV content. This fact ensures that the number of people affected by melanoma (skin cancer) is also high. Of course, the combination of high sunlight and light skin also plays a role here. The 'Australian' is in many cases descended from the British, and often has a light skin that contains little pigment. Australians also use a sunbed relatively often and, thanks to the warm and sunny conditions, live much more outside than here in the Netherlands or Europe.

First put on UV clothing, then apply sunscreen

The high strength of the sun, the number of people with melanomas and their light skin have led to the development over the years of an "ideal way" to protect oneself against the sun and the harmful effects of UV rays: the Australian method. In short, the Australian method boils down to this: Make sure you cover as much of your body as possible with UV protective (swim) clothing. This can range from a UV sun hat to a UV glove and from a UV shirt to UV protective pants. It is not always doable to shield your entire body with UV clothing. In addition to wearing UV clothing, greasing the uncovered body parts (e.g., neck, hands, lower legs, feet) is a necessary complement. Grease the uncovered body parts at least every two hours with a sunscreen that offers at least SPF 30, but preferably use SPF 50. Summary: Wear UV-protected clothing, and apply sunscreen with the highest protection factor possible to the parts where you can't, at least every 2 hours.

Exposure to UVA is responsible for aging the skin, where UVB causes burning. Unlike many sunscreens, UV clothing protects against both UVA and UVB radiation. The optimal way to protect is to combine the best of both worlds. UV clothing is basic, smearing the uncovered body parts as a supplement. The KWF Cancer Fund, Skin Fund, the Dutch Dermatological Society, the Melanoma Foundation, Nivea, Eucerin and Vision all endorse this message. In this way we all communicate and advise one and the same point of view. When the skin burns at a young age, it increases the risk of developing skin cancer later in life. By wearing UV clothing and UV swimwear, you reduce the risk of you or your children coming into contact with this serious skin disease. Want to learn more about UV clothing and how it works? Check out our page What is UV Clothing?