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Coolibar | UV-Fashions
JUJA | UV-Fashions
Billabong| UV-Fashions
O'Neill | UV-Fashions
Roxy | UV-Fashions
Beach & Bandits | UV-Fashions
Quiksilver | UV-Fashions
Snapper Rock| UV-Fashions

Our story, our mission

Jan Willem van der Sterre launched UV-Fashions after his father's skin cancer death. When his sister had a baby and couldn't find Stingray baby suits in the Netherlands, he sought to import them for the Benelux countries.

Jan Willem van der Sterre
Founder of UV-Fashions and JUJA


JUJA | UV-FashionsJUJA | UV-Fashions

Stay Safe in the sun with UV-Fashions & JUJA!

JUJA is the pioneering Dutch brand that creates top-notch and eco-friendly UV-protective swimwear made from recycled PET bottles. Their "recycled UV protective clothing" is specially designed to enable babies, boys, and girls aged 0 to 16 years to safely and responsibly enjoy the sun.

Selected products

Become a member of UV-Fashions! Together with more than 500,000 satisfied customers, we make the sun safer and the world more conscious!

Knowledge platform

The answers to your most important questions

Blog How to apply sunscreenBlog How to apply sunscreen


How often should you apply sunscreen?

Blog UV protection how does it work?Blog UV protection how does it work?

UV coating
How does UV protection work?

Blog Sunburn - What to do?Blog Sunburn - What to do?

Help! What now?

Blog What is uv radiation?Blog What is uv radiation?

UV radiation
What is UV radation?

UV Clothing from UV-Fashions

Our goal is to let you and your children enjoy the sun carefree. That's why we offer UV-protective clothing of the highest quality and from the best brands. Our UV clothing never lets you down! In addition, we make the ordering process as easy as possible for you. UV-Fashions is Europe's largest provider of UV clothing. With UV clothing, both adults and children can protect themselves against the harmful effects of ultraviolet radiation. Our range includes fashionable UV beachwear and UV swimwear for babiesgirlsboyswomen and men. At UV-Fashions, quality is a top priority. We therefore only include UV beachwear and UV swimwear from renowned brand names in our assortment. Consider, for example, seasoned brands like Snapper RockCabana LifeCoolibarBillabongO’NeillBabiatorsBeach and BanditsEasyswim, Roxy and  don’t forget about our own brand JUJA! Whether you are looking for water shoes, a sun hatswimsuit or sunglasses; at UV-Fashions we offer the best sun protective products available on the market. And of course, at the best possible price! Read more about UV-Fashions and the personal mission of our owner Jan Willem van der Sterre, who lost his father to skin cancer and decided to do something about this skin condition, founding UV-Fashions in 2011.

UV-Fashions Introduces the Australian Method

In 2010, Jan Willem van der Sterre introduced the Australian method in the Netherlands. What is the Australian method you might ask? Australia is 'light years' ahead of the Netherlands and Europe when it comes to safe and responsible sun behavior. In Australia, the sun often shines intensely. In the Netherlands, a sun strength of seven to eight is already considered 'high'. How different it is in Australia! There, sun strengths of fourteen or fifteen are regularly reached. This high sun strength logically corresponds with a high UV content. This fact ensures that the number of people affected by melanoma (skin cancer) is also high. Naturally, the combination of high sun strength with fair skin also plays a role. The 'Australian' often descends from the British, and typically has fair skin with little pigment. Australians also relatively often use tanning beds and due to the warm and sunny conditions, life takes place much more outdoors than here in the Netherlands and Europe. 

First UV Clothes, Then Apply Sunscreen

The high sun strength, the number of people with melanomas, and their light skin have led to the development over the years of an 'ideal way' to arm against the sun and the harmful effects of UV rays: the Australian method. In short, the Australian method involves: Ensuring that as much of your body as possible is covered with UV-protective (swim)clothing. This can range from a UV sun hat to a UV shirt and from a UV protective longsleeve to a UV-protective pants. It's not always feasible to cover your entire body with UV clothing. As a supplement to wearing UV clothing, applying sunscreen to uncovered body parts (for example, neck, hands, lower legs, feet) is a necessary addition. Apply sunscreen to uncovered body parts at least every two hours with a sunscreen that offers at least SPF 30, but preferably SPF 50. In short: Wear UV-protected clothing, and apply sunscreen to areas that aren’t covered, at least every 2 hours with a sunscreen offering the highest possible protection factor.

Why Wear UV Clothing?

  • Protects against skin aging, burning, and skin conditions
  • Blocks 97.5% of UV rays
  • Provides protection with factor 50+ (normal beachwear factor 15)
  • UV swimwear is fully breathable and waterproof

Exposure to UVA is responsible for skin aging, while UVB causes burning. Unlike many sunscreens, UV clothing protects against both UVA and UVB radiation. The optimal way of protection is to combine the best of both worlds. UV Clothing is the base, and applying sunscreen to uncovered body parts complements this. The Dutch Cancer Society, Skin Fund, Dutch Association of Dermatology, Melanoma Foundation, Dermatologist Drs. Leenarts, Nivea, Eucerin, and Vision endorse this message. Thus, we communicate and advise with a unified stance. When the skin burns at a young age, it increases the risk of developing skin cancer later in life. By wearing UV clothing and UV swimwear, you reduce the risk that you or your children will come into contact with this serious skin condition. Would you like more information about UV clothing and how it works? Check out our page What is UV clothing?

UV-Fashions got you covered!

UV-Fashions offers a wide range of UV-protective clothing and accessories that children and adults protect against the harmful effects of UV radiation. UV-Fashions is always there for you, especially when the sun shines. So on the beach, in the sea, in the garden, on the golf course, at the pool, on a sunny terrace, or during a summer festival. We are capable of protecting our UV-Fashions customers throughout the year and under all weather conditions from the sun and UV radiation. UV-Fashions got you covered!